Posted by Just exactly how important is the product name in an advertising and marketing campaign? It’s not always easy to tell, but based on one popular product it seems to be a huge influence on sales. If you go to the Amazon “Toys and Games” category and look at the bestseller list, you will discover that eight of the top ten places are filled by Zhu Zhu Pets. These are basically motorized, robotic hamsters which use artificial intelligence combined with sensors to interact with each other, with the
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